Image provided by ShutterStock
We’ve been talking and talking about social media since before 2008. With this new field there is now an endless list of social media experts. Some of them are pretty good, most of them are full of sh…
Regardless of how much you learned about social media, things change. Social Media Marketing is not the same as it was in 2010. Everything changes. We have Vine, we have Instagram, and people’s habits change. Online Marketing evolves more rapidly than most professional areas because people are changing the way they use the web every day.
Gary Vaynerchuk’s Jab Jab Jab Right Hook is the best social media manual I have ever read. Period. There’s no other way to describe it. You can be social media savvy or be complete ignorant of it, and you will definitely learn a thing or two from Gary.
Of course, if you’ve been around social media you don’t need to be convinced Gary Vaynerchuk really knows what he is talking about. This new book is perfect to understand how to properly use every platform and to always go for the right content.
Jab, Jab, Jab, Right Hook means you need to give to your audience (jabs) before you convert them and make a sale (right hook). People don’t care about you. You need to give them more content than pitching your product or service.
You need to generate content based on what your target needs, not your brand. As my friend Vilma Núñez always says (she’s a prettier version of Gary Vaynerchuk who has one of Spain’s top blogs in social media marketing), “make content not advertising.”
And creating content just for the sake of filling up your timeline is not good either. People don’t use Instagram the same way they use Snapchat or Facebook. And yes, it’s time for you to embrace Snapchat. You need to break the bad habit of being the last brand to use a social media network because your teenage kids are in it.
Providing native content for each platform is vital. Look at the difference in this comparison I found in Gary’s book:
Let me make it clear for you: “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk is the ultimate social media marketing bible, and you need to read it now. If you have no idea how to sell and promote through social media, buy the book. If you are an expert in social media, buy the book.
Basically, the only reason you shouldn’t read this book is only if you’re Gary Vaynerchuk himself. Thanks Gary for signing my book!