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“THE THIRD WAVE” by Steve Case

I was very excited to get this book since Steve Case announced he was working on it. I started following Steve in 2012 when I read about the startup years of AOL. As many of you know, he co-founded the company back in 1991.

Since then, I was impressed by his work on Startup America, his VC fund Revolution, and even if it sounds trivial, I became a loyal follower when I realized we share the same birthday (August 21st).

THE THIRD WAVE is an excellent book that will give you perspective on the past, current, and future status of the tech revolution. As soon as I started reading, I couldn’t put it off until I finished it.

Steve divides the tech entrepreneurial movement into three waves. The first wave, when the Internet was built; the second wave, when we built apps and social networks on top of it; and now the third wave, when we’re bringing the Internet to everything else in our world.

The Third Wave entrepreneurs are those who are working on disrupting transportation, health care, education, food, energy, and other areas of our lives as a community.

My personal take from the book is understanding Case’s perspective of the role the government should have in this new future. As entrepreneurs, we often dismiss the public sector as the bureaucratic nightmare ought to slow us down. We forget that we need to take on an active role to make change happen.

It’s such a treat to read Steve Case’s stories from the AOL years and how people refused to believe the Internet would become a thing. Back when people referred to it as “the information superhighway,” there was a lot of skepticism about whether or not people would want to get online at their homes.

However, this book is not stuck in the past. It’s a manifesto for the future of America and the rest of the world. Steve uses his experience and stories to provide a vision of a better tomorrow for all of us.

Not only The Third Wave will help you understand what will come next, but Steve Case will also inspire you to be part of it. I’m sure we will look back to it in a few decades and understand he saw with great accuracy what we needed to address.

You can find The Third Wave by Steve Case at Amazon, Barnes & Noble, and Apple iBookstore. Also available at Audible.

Also, the publisher was kind enough to send some copies to give away on my Facebook Page! 



STARTUP TALK 002: Brett Conti from Fortune NY

I was in a café in Washington Square Park when  I met Brett Conti. I asked him to keep an eye on my laptop while I went to the bathroom and he noticed I was watching Casey Neistat’s videos.

We bonded right away. We talked about YouTubers, entrepreneurship, brands, marketing, social media and Casey. Brett is an amazing example of what it takes to execute your ideas and bring your dreams to reality.

He works very hard to get Fortune New York out there, and he keeps growing every year like crazy. It was pleasure to have him on this week’s #STARTUPTALK:

Make sure you also subscribe to his awesome YouTube channel.


STARTUP TALK 001: Jake Cohn from Sense

The first episode of #STARTUPTALK features my good friend Jake Cohn, founder and CEO of Sense.  Sense is a personal movie concierge in your messaging app.

Jake believes that on this age of incredible technology, recommendations should be instantaneous and accurate. Also, he shared his experience as an entrepreneur and his background on Google and customer service.

If you have any questions for Jake, please leave a comment on YouTube.



“SPRINT” by Jake Knapp, John Keratsky, and Braden Kowitz

I remember reading The Lean Startup in Fall 2011, and the revolution it made to all of the startup entrepreneurs around the globe. That book changed the way people created startups forever.

This book will change the way we create and improve new tools and services. I can’t explain how much I liked SPRING.

Jake Knapp, along with John Keratsky and Branden Kowitz, provided this amazing guidebook based on their experience working with great companies from the Google Ventures’ office.

I don’t think they left out anything at all. It’s amazing how startups will be able to create a new solution in a fraction of the time that used to take before this. With a work week-long SPRINT, companies will be able to hatch new ideas, create a prototype, test it out, and have it ready right after.

From this day on, I’m an evangelist for this methodology and I think any company would benefit from it, not only tech companies. Make sure your office has a few copies of this book, and you can implement SPRINT to the company culture.

The publisher Simon & Schuster were awesome enough to send me copies to give away some copies in my Facebook Page.


“#ASKGARYVEE” by Gary Vaynerchuk

If you follow me on social media, you know I cannot be biased when it comes to Gary Vaynerchuk, and neither will be the millions of people who read his content every day.

Gary is one of the loudest people in the tech world and one of the very few who are entitled to do so. At age 30, he started a YouTube channel for his family business WineLibrary back when vlogging wasn’t even a thing. That was in 2006.

Since then, his 3-million-dollar family business grew up to $60M. Not only he proved his marketing abilities, but Gary also became a prolific business angel, investing in companies including Facebook, Twitter, Tumblr, Uber, and Birchbox before co-founding VaynerRSE, an early stage startup investment fund.

After a while, he decided to leave WineLibrary’s daily operations. In 2009, he founded with his brother AJ Vaynerchuk a social media agency called VaynerMedia. In a very short period, VaynerMedia is considered one of the best in their category, if not the best.

I still remember when Gary posted the first #AskGaryVee episode on YouTube in Summer 2014. It was such a treat to get advice and content from Gary on a regular basis. As of this day, the show has around 190 episodes, and most videos gross over 50K views.

It was a genius idea to collect the best advice he has given and put them all together in this excellent book. This book is not aspirational nonsense; it’s practical very direct advice you can implement right away.


If you’re thinking of starting a business, sell more, or if you want to learn better marketing practices, please buy this book. If you get the audiobook, you get even more content that is not available in the book. And, of course, subscribe to Gary’s YouTube channel, the amount of content and free advice he’s giving you is INSANE, and you should appreciate it.


Meeting with Casey Neistat

At South Summit 2015, we invited Casey Neistat to come and talk to the entrepreneurs in Madrid and share his story with Beme, his new ventures.

It was great showing Casey around and having him in Madrid for at least 24 hours. Even though I suggested Casey for the event, I almost didn’t see him because I was just returning from Paris.


I was surprised to see I made it to his vlog in the two days he was here in Madrid. Kind of odd, but awesome at the same time!


Startupbootcamp E-Commerce in Amsterdam

As part of the Fik Stores team, I was participating in the e-commerce program event organized by Startupbootcamp in Amsterdam, Netherlands. It was great to see over 20 different European startups who are working in the e-commerce industry.

We had a great time there, and it helped us to understand more about the e-commerce technology that is available in Europe and what are the priorities when it comes to investing and market capping.

Thank you to the Startupbootcamp team for inviting us and letting us use their available tools.


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Greetz : Kuroi’SH, RxR, K3L0T3X

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